Making products available online and delivering them to customers' homes has become a major commercial strategy for pet shops and veterinary clinics across the country. Innovation has kept pace with changes in the way Brazilians consume and has become a major player in the expansion of the sector.

In Rio de Janeiro, businessman Guilherme Perrone saw the moment and bet on innovation. He is the director of Planeta Petan association that brings together 17 stores in five municipalities in Rio and has more than 25,000 customers.

Guilherme's strategy was to invest in a complete management system for the sector which allowed the integration of online stores and home delivery of products. He installed the ZettaPET system in 2017 and began automating all the management processes, as well as selling online and delivering his products to customers. The chain, which had 4 stores at the start of 2021, has now grown to 17.

"Our focus is more on selling and delivering pet products within the municipalities of Rio de Janeiro, Niterói, Nova Iguaçu, Duque de Caxias and Itaguaí, in an associative system that allows for better rates and greater growth. Only 5 stores also offer services such as bathing and grooming and veterinary care. We currently have more than 80 employees," he says.

Guilherme points out that the Dr. Snoopy system has brought many advantages to his businessespecially better control of deliveries and order packing.

"The system has a wide range of tools and is very complete. It gives you the opportunity to have 100% control of your company: online system; reports on everything, daily sales, customer ranking, average profit margin, mark-up, etc.; bath and grooming control, with commissions, pets' and customers' birthdays, number of services performed, month-on-month turnover increase ratio. There are many advantages and the biggest one for us is optimum delivery control, which is our main focus."

The Planeta Pet Network's goal is to end 2023 with 50 member stores.

How it works

Developed by the Santa Catarina company Zetta BrasilZettaPET is an integrated management system exclusively for Pet Shops and Veterinary Clinics that simplifies routine and optimizes management. All processes are automated, from customer service, logistics, stock control, planning to issuing invoices and reports.

The bonus of management software is e-commerce integration which allows you to create a product delivery system. With the tool, it is possible to offer all the products individually in a virtual catalog, with automatic updating of prices, discounts, stock control and invoices. Another advantage is faster delivery within the establishment's area of operation.

Dr. Snoopy is available in all Brazilian states and has more than 10,000 users. To find out more about the system and contract the software, visit the website, take a free trial or contact us: (49) 3366 1011 | (49) 98813-5595.