Delivery system conquers and boosts the pet market
    23May, 2022
    Delivery system conquers and boosts the pet market

    Making products available online and delivering them to customers' homes has become a major commercial strategy for pet shops and veterinary clinics across the country. Innovation has kept pace with changes in the way Brazilians consume and has become a major player in the expansion of the sector.

    In Rio de Janeiro, businessman Guilherme Perrone saw the moment and bet on innovation. He is the director of Planeta Petan association that brings together 17 stores in five municipalities in Rio and has more than 25,000 customers.

    Guilherme's strategy was to invest in a complete management system for the sector which allowed the integration of online stores and home delivery of products. He installed the ZettaPET system in 2017 and began automating all the management processes, as well as selling online and delivering his products to customers. The chain, which had 4 stores at the start of 2021, has now grown to 17.

    "Our focus is more on selling and delivering pet products within the municipalities of Rio de Janeiro, Niterói, Nova Iguaçu, Duque de Caxias and Itaguaí, in an associative system that allows for better rates and greater growth. Only 5 stores also offer services such as bathing and grooming and veterinary care. We currently have more than 80 employees," he says.

    Guilherme points out that the Dr. Snoopy system has brought many advantages to his businessespecially better control of deliveries and order packing.

    "The system has a wide range of tools and is very complete. It gives you the opportunity to have 100% control of your company: online system; reports on everything, daily sales, customer ranking, average profit margin, mark-up, etc.; bath and grooming control, with commissions, pets' and customers' birthdays, number of services performed, month-on-month turnover increase ratio. There are many advantages and the biggest one for us is optimum delivery control, which is our main focus."

    The Planeta Pet Network's goal is to end 2023 with 50 member stores.

    How it works

    Developed by the Santa Catarina company Zetta BrasilZettaPET is an integrated management system exclusively for Pet Shops and Veterinary Clinics that simplifies routine and optimizes management. All processes are automated, from customer service, logistics, stock control, planning to issuing invoices and reports.

    The bonus of management software is e-commerce integration which allows you to create a product delivery system. With the tool, it is possible to offer all the products individually in a virtual catalog, with automatic updating of prices, discounts, stock control and invoices. Another advantage is faster delivery within the establishment's area of operation.

    Dr. Snoopy is available in all Brazilian states and has more than 10,000 users. To find out more about the system and contract the software, visit the website, take a free trial or contact us: (49) 3366 1011 | (49) 98813-5595.

    17 Jan, 2021
    Pet market on the rise!

    Tell us: how many pets do you have at home? Is it a cat, dog, bird, fish, wild or exotic? If it's one or more, you're already part of the world's largest pet industry. The pet market has grown exponentially in recent years and has established itself as one of the world's leading economies. There are 1.6 billion pets on the planet, 141.6 million of them in Brazil, the second largest market behind the United States. The figures almost reach one animal per inhabitant in Brazil.

    But what is the reason for all this growth, especially in our country? The changing profile of families, which has had a direct impact on the relationship between humans and pets. Couples are seeking out the company of a pet more, even reducing the number of children and even opting not to have one. Pets have become members of the family and are increasingly living indoors, especially in apartments, due to the verticalization of urban centers. With the pandemic, the search for a pet has grown by more than 30%, according to data from the Pet Brasil Institute.

    According to the Brazilian Pet Products Industry Association (Abinpet), Brazil has more than 55 million dogs, 40 million birds, 30 million cats, 20 million ornamental fish and 3 million other animals - from small mammals such as hamsters, rabbits and guinea pigs to reptiles and amphibians.

    Software for PETSHOP Zetta PET

    MARKET

    Of course, all this growth has had an impact on the market for products and services in the sector. Pet owners have increased their care for their pet's health and invested more in food, visits to the vet, daycare centers and professionals in the field.

    The category is made up of industries and members of the distribution chain in the food (Pet Food), veterinary medicines (Pet Vet), health and hygiene care (Pet Care) and services (Pet Services) segments. Today, the pet market already accounts for 0.36% of Brazil's GDP (6.4% global share), ahead of the housewares and industrial automation sectors. In 2020 alone, the pet products industry earned R$40.8 billion - especially small and medium-sized pet shops (with up to 19 employees), which account for half of all turnover.

    In this growing scenario, the boom in pet stores is keeping pace with the rise in the number of animals. In Brazil, there is a pet shop for every 3,500 inhabitants - 40,000 establishments. In Santa Catarina, there is one pet store for every 3,200 people (2,500 stores and 8 million inhabitants). In the municipality of Pinhalzinho/SC, where we are located, there is a pet shop for every 2,000 residents (10 establishments for 20,000 inhabitants).

    In order to keep up with this development, entrepreneurs need to be aware that the market requires accessible, quality services of a high standard that comply with current legislation. They also need to launch products for the new market niches at the right speed - in other words, invest in innovation and technologies to automate services.

    If you're an entrepreneur in the pet market or want to work in one of these areas, check out the options below.

    Pet care

    It covers the provision of animal welfare services and associated products: bathing and grooming, the sale of beauty and hygiene products and accessories (stylish collars, clothes, hats, paw-protective socks, etc.).

    Pet shops

    They sell food and products - clothes, accessories, feeders, cribs, toys, transport boxes, health pellets, medicines, beauty and cleaning products - as well as services such as bathing and grooming, vaccinations and full veterinary care.

    Pet services: trainer and dog walker

    Guardians who don't have time to walk their pets find dog walkers a solution to this problem. Those who have difficulty with their pets' behavior, on the other hand, can hire pet trainers. With the growth in the number of pet-friendly places (shopping centers, restaurants, cafés, hotels, inns, bakeries and gyms have adopted this policy), having an animal that knows how to get along well with other people and pets is essential for frequenting these spaces.

    Pet sitters and hotels

    Having someone to leave their pet with during a trip is one of the recurring concerns among pet owners. To meet this demand, the pet sitter segment is growing, in which a person experienced in dealing with animals acts as a kind of "nanny". So-called "pet hotels" also offer adequate facilities and 24-hour care.

    Animal health

    It's neither simple nor cheap to open a clinic or practice for the care of animals. Today, establishments for dogs and cats predominate in the market, but there is room for specialists in wild and exotic animals and for offering differentiated services, such as pet health plans. They make services such as annual vaccinations, routine consultations, treatments with specialists (oncologists, dermatologists and ophthalmologists for animals, for example) and elective surgeries (such as castration) more accessible.

    Pet food

    The natural pet food niche is also on the rise - it's an alternative to industrialized pet food, more in line with the animals' nutritional needs.

    Now that you know all about the fast-growing sector in Brazil and around the world, how about creating a plan and investing in one of the segments, using technology and innovation? We can help you with that. Our ZettaPet Pet Shop Management System simplifies your business routine and brings you many advantages.

    All stages of management are automated, from customer service, vaccine control, bathing and grooming, stock control, medical records to administrative indicators such as invoicing and planning! You optimize your work and increase productivity and profits.

    Want to know more? Take a free test!

    20 Mar, 2020
    How to work productively in the HOME OFFICE?

    We are witnessing the extremely rapid spread of the COVID-19 virus and one of the most interesting alternatives to reduce the speed of transmission of the virus has been the temporary adoption by companies of the concept of working from home - the so-called home office.
    For this, having a computer, broadband internet or at least a cell phone is usually essential. Contacting clients, doing digital and computerized work really isn't that difficult - as long as you have the tools to do it.

    Online meetings

    Today, there are numerous highly functional tools for holding live audio and video meetings between two people or even entire teams, at any time. All you have to do is press a few buttons.
    The best-known applications for this purpose are Zoom, Skype, Google Meeting, Discord and other less popular applications. They all work, as long as the team is synchronized.
    At Zetta Brasil, we connect our team via Discord and we also use Zoom for more private meetings or meetings with external audiences.

    File sharing

    There are several ways of sharing files: Dropbox, Google Drive, OwnCloud, iCloud and others. We at Zetta Brasil use Google Drive most often. In addition, we also use our own server with the OwnCloud platform (a totally private and closed cloud).
    In general, Google Drive has proven to be the best solution, especially for sharing files, documents and spreadsheets in general, both with people within your team and with those outside.

    VOIP

    Voip stands for "voice over ip" and is a technology that has been around for almost 20 years. It's the famous internet connection. WhatsApp and Telegram calls, for example, use this technology to complete calls. But an interesting detail is that there are both 100% virtual platforms and physical equipment that can be installed in your company so that calls from your phone line can be answered anywhere - and extensions can also be connected anywhere. All you need is a good quality internet connection.
    Calls can normally be transferred between extensions, no matter where they are. This is usually done via small pieces of software installed on a computer, or via a smartphone. VOIP goes a little further than that, and can also be an alternative for reducing costs and call history, since the platforms usually already have features - such as call recording.

    Messaging apps

    These are already better known to Brazilians, and WhatsApp is the most famous and widely used. We really can solve a lot of things with just these tools. It's worth remembering that there are other very interesting platforms, especially Telegram, which has more features than WhatsApp itself. If you need large groups, or even to create a communication channel with your team just to receive content, Telegram is the best solution.
    Organize your teams into groups and use messaging apps right now. It's a good way to avoid physical contact with people and share important information. We reiterate the care you should take not to spread and share fake news, as this could end up creating very serious consequences. When you share something, check the source and, if necessary, search the internet before believing what you've been sent.

    Cloud management system

    We at Zetta Brasil have a great advantage. We are pioneers in creating management systems entirely in the cloud, 100% via the internet.
    With our software, our clients can work from anywhere in the world - all they need is the internet. Whether it's administrative, financial or accounting activities, among many others, they can be carried out entirely online.
    In the midst of this kind of crisis, our management software is a great ally for our clients.

    Additional information

    If you or your company need any more tips or specific advice on how to implement the home office model, we're happy to help in this time of crisis and drastic changes to people's routines and lives.
    Now we just have to hope that this crisis doesn't hit us so hard, and that the world gets rid of this situation that is affecting us all as soon as possible. In the meantime, we continue to take care of ourselves to prevent the spread of the virus.

    ZettaPet Software for PETSHOP
    20 Mar, 2018
    What are the advantages of having a pet shop management system?


    So if you're thinking of setting up your pet shop, perhaps this resource can help you get ahead of your competitors and dominate the segment with practicality and agility. Want to know how?

    In the next few lines, you'll learn about the main advantages offered by a specialized pet shop management system and how you can take advantage of this opportunity starting today!

    The advantages of a pet shop management system

    There are a few types of pet shop management system available on the market. Each one has specific benefits. To list the main advantages of efficient software, we've chosen ZettaPet as our base. Want to know why?

    Greater financial control

    When a complete management system is implemented in the pet shop, it becomes easier to have an organized cash flow and, consequently, greater financial control of the business. This is a great solution to the main challenge in pet shop management.

    Increased productivity

    All the functionalities of effective software can increase business productivity. In the case of ZettaPET, the versatility and security of its resources enable veterinarians and attendants to produce more results.

    Optimization of daily activities

    In general, a pet shop management system takes into account the planning of all routine work activities. This helps to optimize the daily activities of the team, who will be able to better manage their time and priorities.

    Less worry about administration

    Any software that adds value to the administration of a business is an innovation come true. This is no different for pet shops. With an organized system, the entrepreneur has less to worry about.

    More time to work on marketing

    Following on from the previous topic, a pet shop management system allows entrepreneurs to worry less about running their business and, consequently, more time to work on strategies for attracting and retaining customers.

    More time for customer relations

    One of the great difficulties in achieving more results is ensuring a good relationship with the customer. With software, the team is able to organize itself better and have more time to focus on the relationship with the public.

    Possibility of faster and more efficient service

    With all patient information stored in one system, service is much more complete, faster and more efficient. This helps the pet shop to be more productive and differentiated. So, do you know what to do to have a successful store?

    Count on a complete management system for your pet shop

    If you want to start your business in a practical way, it's worth taking advantage of all the benefits of a pet shop management system. If you want complete software, Dr. Snoopy is one of the best options.

    With it, you can facilitate the administration, marketing and finances of your pet shop, avoiding mistakes and taking controlled risks. Want to know how to access all the benefits of this tool?

    Try ZettaPET for free and find out how a complete management system can help you run your pet shop!

    Financial control - the biggest challenge in pet-shop or veterinary-clinic management - ZettaPET
    17 Oct, 2017
    Financial control: the biggest challenge in running a pet shop or veterinary clinic

    One of the keys to keeping a business running and growing is financial control. And that doesn't change for the pet market.

    In this way, taking care of finances is seen as one of the biggest challenges to staying in business. Do you agree?

    So you should know that, in order to overcome this obstacle, you need an efficient and practical management system.

    In this way, it is possible to maintain a competitive edge over competitors and reduce the chances of the company going bankrupt.

    One idea that many entrepreneurs have been betting on lately in order to sustain the financial health of their business is the use of veterinary clinic and pet shop management software.

    Want to know what a complete management system can do for the finances of a veterinary clinic or pet shop? Read on and find out how to overcome your business's biggest challenge!

    How do you manage your pet shop or veterinary clinic?

    To achieve good results, veterinarians and owners of clinics or pet shops must devote good strategies to their management. After all, the success of a business, whether small or large, will depend on good management.

    Here's what a complete management system can do for your business's finances and where it can help:

    1 - Proper planning

    Good planning is key to aligning objectives and expected profit results.

    Bringing together the financial, operational, human resources, marketing and customer service sectors is characteristic of proper planning and management. But how can this be done?

    A customized system for the segment

    Using veterinary clinic and pet shop management software can add better performance to planning and therefore more results.

    This is a useful tool for monitoring goals and other activities that have already been set.

    2 - Effective marketing

    Marketing is part of a process that connects products and services with customers. And no business can survive without customers, right? Marketing is therefore a fundamental part of the management system.

    By investing in more in-depth knowledge about your audience and segmented campaigns, you can guarantee effective marketing.

    And if you want that, it's important to know that veterinary clinic and pet shop management software can help your brand gain authority and recognition in the market!

    3 - Organized cash flow

    A good management system takes full care of cash flow. Recording all expenses and income provides a clear view of the financial situation, assessing the real performance of the clinic or pet shop.

    Creating and maintaining a database of your cashier is very important for meeting this vision. And you can do this in two ways: with a spreadsheet or with a complete, automated management system for petshops.

    If you find it difficult to keep a spreadsheet up to date due to the large amount of information, it's a good idea to use a specific program to record your entries and exits.

    How do you keep your cash flow organized?

    All in all, veterinary clinic and pet shop management software can help you better organize your finances.

    In addition, it can contain functions that combine other sectors too, such as stock, employees and customers.

    Want to know why veterinary clinic and pet shop management software can make a difference to your management?

    The differential of veterinary clinic and pet shop management software

    Financial control can be the most decisive tool for your decision-making. It points the way to proper management of the business and investments to expand it.

    However, a small financial failure can leave your veterinary clinic or pet shop with its days numbered.

    Thus, using veterinary clinic and pet shop management software can help you avoid mistakes and take controlled risks.

    Would you like to find out for free about complete software to make managing your business easier? Go here and learn about one of the best ways to take better care of your finances!